HCC Open for Business Workshop - 

The “Fempreneur Conversation” Series 

Presented by Joni Y. Hall, Business Advisor 

There are no barriers for female entrepreneurs right now. We are living very exciting times and it has never been a better time to be a woman who wants to set up her own business. There are a lot of opportunities, support, and funding for female entrepreneurs. So if there are so many opportunities, why aren’t more women creating companies and doing things they love? Women lack confidence and are not ready to take risks. To overcome lack of confidence and fear of failure, this three- part “Fempreneur Conversation” series can address some of those fears and shift the mindset for female entrepreneurs that have or wanting to start their small business. This series is broken into three parts that will leave attendees feeling “you can start anything with a small step, put your passion into it and then see where it takes you!”

The five dimensions of a female entrepreneurial mindset:

When we strive toward a compelling goal using entrepreneurial thinking, it shapes these five dimensions in the following ways. In any mindset, there are five dimensions:

• self-efficacy

• locus of control

• beliefs about our capabilities

• motivation

• level of resilience.

Top challenges female entrepreneurs need to overcome:

• What is work-life balance? One of the pervasive concerns for female entrepreneurs is achieving a work-life balance: a way to not allow work to overtake family life and vice-versa

• How to find a support system

• How to avoid unrealistic expectations

How Female Entrepreneurs should market their business:

• developing the ideal client profile

• value proposition

• branding

• market research

• marketing plan

• marketing budget

• social media plan – all the elements needed to generate leads and acquire clients.

For any questions, please contact Carola Medina at carola.medina@hccs.edu.