As a Business Development Banker, relationships matter, Integrity matters in connecting clients’ passion with the communities they serve. These core values make me and my clients successful in wealth sustainment and business expansion.

A top-performing entrepreneur and business professional currently serving as Director, Open for Business, Entrepreneurial Initiatives and Community Relations for Women of Color, at Houston Community College. Tamala is recognized for her collaborative leadership style, proactive approach and keen ability to translate complex concepts into straightforward ideas effectively. It is her passion to share her journey of entrepreneurship, encourage a culture of learning, while inspiring others to achieve while fostering a culture of innovation. To bridge the gap between theory and practice and to stay current in industry, she coaches teams and individuals, especially women who have a desire to start a business or have an existing business. Her message is simple, with the right tools, success is achievable.

Ms. Holyfield, a native of Houston Texas began her career as a Motivational Speaker while matriculating at Texas Southern University as a Communication Major.  

After relocating to Atlanta in 2001, she became the Executive Director for the Evander Holyfield Foundation.  A position that allowed her to touch lives on another level and also gave valuable EXPERIENCE in combining corporate entities with Non-Profit visions. 

As part of her platform, she created The HELPPPPing Hands Foundation (a 501c3) in 1997 to empower women and children everywhere. 

This, eventually lead to her company The Helpppp Agency/HelppppMEDIA a Production Company & Strategic Branding/Public Relations Agency! Producing some of the most Iconic platforms during NBA All-Star Weekend, Grammy Week, Oscar Week, MLB All-Star and MLS All-Star Week.  As well as, her SHERO Awards during breast-cancer awareness month. 

In 2016, another expansion took place and Helpppp Agency Business Solutions (a Solutions Service & Government Contracting) company was created. 

Finally, because of growth expansion; HAG- Helpppp Agency Group was created in 2017 to combine and house all of Ms. Holyfield's companies under ONE umbrella; which had now become a multi-million-dollar empire. 

In 2020, Ms. Holyfield along with 34 other CEOs wrote a BOOK during the pandemic titled "Business Success Secrets- Entrepreneurial Thinking That Works" which led her to becoming a USA TODAY & WALL STREET JOURNAL BEST-SELLING AUTHOR!

Rasheeda Liberty, also known affectionately as Lady Lib, is our lead agent of Lady Lib Sports and Entertainment. Lady Lib brings over 25 years of progressive corporate negotiation and brand amplification from Fortune 100 companies. She is a leading negotiator with all 32 teams of the NFL, the CFL, USFL and XFL. Creating visibility, driving awareness, and selling a viable skill set have allowed Lady Lib to secure contracts, private workouts and all-star game and showcase invitations with ease. The basis of her success is the fact that clients are "more than a transaction" to her and her team. Lady Lib prides herself on taking care of the full life cycle of the client both on and off the field, from collegiate play through retirement. 

Elizabeth Lloyd has been a part of the Houston Rockets organization since 2007 in multiple departments such as the Marketing, Inside Sales, Season Sales, and Group Sales. 

Whether thru setting up marketing, sales, and community events, assisting every imaginable type of corporate business of all sizes, civic organizations, schools, youth sports, international VIP’s, Celebrities & Athletes, Elizabeth has managed to find positive, profitable, and productive ways to create experiences, relationships, and life-long memories thru the business of basketball.

Elizabeth initiated and executed two great events with current and retired NBA Players/Coaches which later was awarded “NBA Best Practices in Sales during Lockout Year 2010-11” & “NBA Best Practice in Sales involving Current & Retired NBA Players/Sponsors and Sales -2013-14”. Elizabeth also serves on the Executive Advisory Board for the NBRPA (NBA Retired Players Association) Houston Chapter. 

 Seventeen years ago, Houston native and Medical Esthetician, Lydia Evans found herself developing the perfect solution to her eczema: her very own products. What began as a passion and necessity quickly blossomed into an award-winning skin care brand named “12 Coolest Gift for Travelers” and “Best 25 Gifts for Fathers” by FORBES Magazine. Evans earned her B.A. in Communications Advertising/Public Relations from the University of Houston followed by her license in International Esthetics from the globally acclaimed Institute of Cosmetology and Esthetics. 

In 2012, Evans was given the prestigious honor of being named one the “Top 25 Women of Houston” as well as the official “Spirit of Business Award” sponsored by Comerica Bank. Evans has cultivated brand partnerships with Shark Tank, CNBC, Today Show, GMA, BET Music Awards and The View. 

In 2015, Evans joined Donnie McClurkin’s Radio Show as a guest contributor. SW&G® Essentials was named Mack H. Hannah Pinnacle Award recipient by Greater Houston Black Chamber of Commerce. 

With a great passion for seeing brands blossom, Evans launched Stix & Stones PR, a marketing and public relations company specializing in brand partnerships that create brand awareness and the development of ideas. 

August 2023, Evans joined Firstline Brands, a multicultural hair accessories manufacturer as their Business Development Manager where she develops and maintains retail account relationships. Firstline’s products can be found at Sallys, Walmart, Target, Marshalls, HEB, CVS and most other major retailers as well as most beauty supply stores across the country. 

Evans has great respect for charitable organizations, community involvement and its impact. She has worked in collaboration with Walker’s Legacy, AWTY International, ESCAPE Family Resource Center, Bering Omega House, Houston Food Bank, Keels & Wheels, The ROSE, Texas Women’s Hospital, March of Dimes, St. Jude’s Episcopal Hospital and Twelve Days of Christmas. 

In her spare time, she enjoys traveling, swimming, and hanging out with her pups Pixie and Stormie Weather.