Presenting the Beyond the Basics Workshop Series 

Mastering the Art and Science of

Negotiation

Sponsored by Wells Fargo 

Presenter: David Regenbaum 

Date: Friday, November 14th, 2025 

Time: 9:00AM - 12:00PM 

Location: West Houston Institute, Room 206, 2811 Hayes Rd, Houston, TX 77082

Master the Art of Negotiation for Small Business Owners
Unlock the strategies that help you close better deals, build lasting relationships, and strengthen your bottom line.

In this practical workshop, you’ll learn how to:

• Prepare thoroughly — define your goals, know your “walk-away” point and research your counterpart

• Build rapport and listen actively to understand the real needs behind positions

• Use strategic anchoring, timing, and concessions to shift leverage in your favor

• Create win-win outcomes by uncovering shared interests and offering multiple option packages

• Avoid common pitfalls — from emotional reactions to underestimating the power of silence

Whether you’re negotiating with vendors, clients, partners, or your team, this session gives you actionable tools to step into the negotiation room with confidence.

Take control of your deals. Don’t just accept terms — craft them. 

If you have any questions, please contact Dr. Maya Durnovo, Maya.Durnovo@hccs.edu.