Instructional and Interactive Series:
This is an 9-week workshop series for Small Business Makers seeking clarity on their current branding structure and strategies in order to effectively create content and sales based on their business goals.
Session Description:
The sessions will include strategies and success stories from local experts who can help shape how you view your company’s growth and give expert tips on how to better prepare for scaling your maker business.
|
Session 1:
|
Session 1:
How your Brand Impacts your Business
This session will provide basic business ideas of all areas where your brand impacts the development of your business. Beginning with your business' main purpose and specific goals, to marketing strategy and partnerships, and the type of business structure you’ve established or wish to create specific to your mission such as sustainability or social impact or how to give back to a specific community. |
|---|---|
|
Session 2:
|
Session 2:
Purpose behind your Brand and Strategy Building
The session will help establish the principals behind your business’ brand such as core values and beliefs and how to tie them into your overall messaging strategy to effectively and consistently use social media and build your content. Will also assist in on-brand content creating and batch creating that will help you build authority within your industry and basic sales strategy building. |
|
Session 3:
|
Session 3:
Elements and Principals of Design and why they are important
This session will walk you through an interactive ability to reconstruct your brand thinking further on the elements of design and graphics and how they build your overall Small Maker Business brand. Learn through a hands-on model the possibilities of your brand and how to think out-side the box to further grow your overall purpose and design elements.
|