Speakers

Diana Cusumano currently leads the JED Campus programs at The Jed Foundation as Director of JED Campus & Wellness Initiatives. She oversees a dedicated team of campus advisors that help to support colleges and universities in systems level change through implementing JED's comprehensive approach. Diana also is an advocate for employee mental health and emotional well-being and oversees the JED Wellness Committee with other colleagues who are passionate about making sure staff have what they need to keep their cup full while being helpers in this work.

Prior to working at JED, Diana was employed at The College of Westchester as the Director of Counseling/Assistant Dean of Academic Services. In this role, Diana helped to build out the counseling center and behavioral intervention team, provided clinical counseling to students as well as supervision and oversight to part time counseling center staff.

She is a 500-hour registered yoga teacher through Yoga Alliance, specializing in vinyasa, restorative yoga, yin yoga. She holds her Koru Mindfulness teacher certification and loves to teach meditation and mindfulness to all ages.

For more info on the Jed Foundation, visit:

Chris Pitre isVice President at Culture+ and Softway, co-creator and facilitator of SenecaLeaders,co- host of Love As A Business Strategy podcast, and WSJ Best Selling Author of' Love as a Business Strategy, 'He manages the company culture and work s to ensure that all projects, interactions, and deliverables reflect the company’s human first approach. Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global  cultures naturally led him to travel around the world co-leading change management and leadership through Seneca, Softway’s workplace culture program.

Prior to his role at Culture+ and Softway, Chris managed global business development for the creative and automation practice within Astadia, an IT service management company. There, his clients were in the telecommunications, technology, and healthcare industries. He has experience in digital and social media ,marketing, and communications.

Chris is a native Houstonian who loves everything Beyoncé. He has a B.A. in Business Administration from The George Washington University in Washington, D.C.

Mohammad is the President and CEO of Softway and Culture+ ,co-host of Love As A Business Strategy podcast, WSJ Best Selling Author of' Love as a Business Strategy: Resilience, Belonging and Success,' speaker, and a member of Forbes Business Council. He started Softway as a technology services company with his family at the age of 20 while pursuing his B.S. in Computer Science with a minor in Mathematics at the University of Houston.

He is celebrated for creating and sustaining a humanity-centered culture at Softway based on the philosophy that love is a business strategy. However, there was a time when the company culture at Softway was so toxic that it almost caused the enterprise to fold.

He took full responsibility for the problems at Softway and knew that, as the leader, he needed to change for the company to survive. After deep introspection, he eventually turned the company around. From this experience, he also created a sister company of Softway, Culture+,and co-authored a WSJ bestselling book, Love as a Business Strategy.

When Softway began in 2003, it was a small company that created websites for merchants in Houston. Since then, it has grown to a Business-to Employee solutions company that focuses on bringing technology solutions to others by building high performing teams to build solutions that speak to the human needs of your workforce-and business performance thats peaks for itself.

In 2021, he formed Culture+ as a standalone organization fully dedicated to our mission: bring humanity back to the workplace. Culture+ provides Culture-as-a-Service to transform behaviors of employees and leaders-creating high-performing teams capable of achieving any business outcome.

Frank Danna is the Director of Culture at Softway and Culture+, as
well as the co-creator of Seneca suite of products and services, co-host of
Softway's Love As A Business Strategy podcast, and co-author of the WSJ
Bestselling book Love as A Business Strategy. Frank has mastered the skill of
storytelling through the study of human behavior, video content, mobile
applications, design, and communication. He's also a huge pop-culture nerd, dedicated husband/father and coffe snob

Since his start at Softway, Frank has been instrumental in the company’s growth and success, includingthe creation of GhostCodes, a Snapchat discovery platform with 1 million+ users (sold in 2019). He is a coffee aficionado and forged a partnership between Softway and a local Houston coffee shop to design a signature blend unique to the palates and drinking behavior of the company.

Prior to working at Culture+ Frank built his own media agency, Parabox Creative, where he was a pioneer in developing “viral” video content across Vine, Instagram, Snapchat, Facebook, and Twitter for over 100 top brands, including HBO, Twitter, and Coke. As one of the very first social media influencers/content-creators, he garnered 65 million total viral views for himself and his clients before selling the business to Softway. To learn more about our speaking engagements, visit our Speaking Events page on our website at: https://www.loveasabusinessstrategy.com/keynote_speaking.

Jeff Ma is the Director of Product Development at Softway and Culture+, co-creator of the Seneca suite of products and services, host of the ‘Love As A Business Strategy’ podcast, and WSJ Best Selling Author of 'Love as a Business Strategy.’

Coming up through a decade in the gaming industry, Jeff eventually found his niche in project management and agile coaching at Softway. As he continued working with teams and clients in scrum and agile environments, however, he started seeing the stronger underlying importance of culture in truly high performing teams. Pushed by a combination of his own introspection, feedback from his colleagues, and a whole lot of uncomfortable practice - Jeff shifted head-first into a new mission that he shares with his team: to bring humanity back to the workplace.

Nowadays, he’s hyper-focused on helping people find a workplace culture that allows them to be their whole selves - their best selves. Jeff is leading the development of various products and tools that are crafted with a culture of love at its center. As a co-facilitator of Seneca Leaders and the other experiences in the Seneca suite, he is also connecting and transforming leaders around the world directly - helping them improve their mindsets, behaviors, and leadership capabilities.