Sign up for our virtual workshop and learn how to create an effective value proposition!
Presented by Karen Sharp, OFB Business Advisor
On Zoom - Friday, May 26th, 2023
10am - 12am
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Your brand’s value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
The less known your company is, the better your value proposition needs to be.
Your unique value proposition is a clear statement that explains the benefits of your product, how it solves customers’ problems, why it is different from the rest, and why customer should buy it.
In marketing, an ideal unique value proposition must provide the following:
- Relevancy. Explain how your product solves customers’ problems or improves their situation.
- Quantified value. Deliver specific benefits.
- Differentiation. Tell the ideal customer why they should buy from you and not from the competition.
As an entrepreneur, it's your job to be your organization's number one advocate and garner the support of others. A short, clear value proposition can stick in the minds of investors, potential customers, friends, and relatives, ensuring your brand's value isn't lost in translation.
Register now!