Small Business Digital Growth Program

October 6th, 2026 - December 15th, 2026

First & Third Tuesdays

From 10 a.m. – 1 p.m.

HCC Eastside Campus | Room 316

6815 Rustic St, Houston, TX 77087

The Capital One Small Business Digital Training Program is a beginner-level training series designed to support family-owned and Veteran-owned small businesses in building practical digital skills for business growth.

This hands-on program follows a Tool-Based Applied Learning Model, helping participants learn essential digital tools and apply them directly to their business operations.

Each session focuses on practical application, ensuring participants leave with real business deliverables they can immediately use.

Phase 1 – Digital Toolkit Foundations
Participants begin by developing foundational digital confidence through guided instruction in practical tools and workflows.

Training topics include:

• AI-powered business tools

• Structured AI prompting techniques

• Visual communication platforms

• AI-assisted planning and organization

Each session results in a tangible deliverable such as:

• AI-generated business summary

• Multi-format marketing message

• Branded business overview

• 30-day business action roadmap

Phase 2 – Business Strategy Development
In the second phase, participants apply the digital toolkit to create customized business frameworks tailored to their company.

Participants will develop:

• Business model outline

• Basic financial snapshot

• SWOT analysis and positioning statement

• 30-day marketing plan

• Sustainability framework

By the end of the program, each participant will have a structured set of tools and planning documents to guide their business growth.

This program is ideal for:

• Family-owned small businesses

• Veteran-owned businesses

• Entrepreneurs seeking beginner-level digital training

• Small business owners interested in using AI tools for marketing and operations

Class Schedule 

PHASE ONE: 

PHASE TWO: 

Speaker

Clarice Farina

Clarice Farina is a Business Strategist and Workforce Trainer specializing in small business development, leadership, and practical artificial intelligence integration. With a background in engineering and executive coaching, she designs hands-on training programs that help entrepreneurs strengthen financial strategies, improve operations, and scale sustainably. Her approach combines strategic clarity, modern technology tools, and real-world business experience to empower business owners to compete and grow in today’s evolving economy.

For any questions, please email connie.leon@hccs.edu