Sponsored by Houston Community College - Center for Entrepreneurship SE
Digital Marketing for Small Business
Join us for this special virtual series!
Unlock the creative potential of Canva and transform your small business’s digital marketing strategy in our dynamic workshop designed just for entrepreneurs and small business owners. Canva is a powerful tool that simplifies design, making it easy to create eye-catching visuals that captivate your audience and elevate your brand’s online presence.
Happening every Thursday from September 26 to October 31st, 2024
From 11:00am to 1:00pm
On Zoom (Class Link will be shared once registered)
Facilitated by Dawn Callahan, Chief Executive Officer, artistic solutions revised
Workshop Highlights:
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Introduction to Canva for Business: Get acquainted with Canva’s user-friendly interface and explore its key features tailored for digital marketing. Discover how this versatile tool can streamline your design process and enhance your marketing materials.
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Designing Engaging Social Media Content: Learn how to create stunning graphics, posts, and ads for various social media platforms. From Facebook and Instagram to LinkedIn and Twitter, master the art of designing content that stands out and drives engagement.
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Crafting Professional Marketing Materials: Dive into creating compelling visuals for your website, email campaigns, and print collateral. Develop eye-catching banners, flyers, and brochures that convey your brand message effectively.
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Utilizing Canva’s Templates and Elements: Explore Canva’s extensive library of templates, photos, and design elements. Learn how to customize these resources to align with your brand’s style and create cohesive, visually appealing content.
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Enhancing Your Brand Identity: Discover how to use Canva to establish and maintain a consistent brand identity. Create and manage brand kits, including logos, color schemes, and fonts, to ensure all your marketing materials are on-brand and professional.
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Hands-On Design Exercises: Engage in interactive, hands-on activities where you’ll apply what you’ve learned to create real marketing materials for your business. Receive personalized feedback and tips from our expert instructor to refine your designs.
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Strategies for Effective Visual Marketing: Gain insights into how visuals impact consumer behavior and how to use design to drive results. Learn how to create visual content that resonates with your target audience and enhances your marketing efforts.
Who Should Attend:
This workshop is ideal for small business owners and anyone eager to leverage Canva for creating high-quality marketing materials. Whether you’re a design novice or have some experience, this session will provide valuable skills and insights to take your digital marketing to the next level.
Class Schedule:
Session 1: Thursday, September 26, 2024 - On Zoom from 11:00am to 1:00pm
Session 2: Thursday, October 3rd, 2024 - On Zoom from 11:00am to 1:00pm
Session 3: Thursday, October 10th, 2024 - On Zoom from 11:00am to 1:00pm
Session 4: Thursday, October 17th, 2024 - On Zoom from 11:00am to 1:00pm
Session 5: Thursday, October 24th, 2024 - On Zoom from 11:00am to 1:00pm
Session 6: Thursday, October 31st, 2024 - On Zoom from 11:00am to 1:00pm
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